Terraces are an essential element for any hospitality venue. Today more than ever. In this context of a health crisis, it is no longer a simple question of comfort or enjoying the fresh air, it is also about safety and compliance with restrictions. With all of this, terraces are playing a key role in the HORECA sector and, in many cases, have been vital for the survival of thousands of establishments.
Many people, given this situation, have decided to create or refurbish an outdoor space for their hospitality venue. If you also have a project like this underway, we want to give you some ideas that will help you to create a space that becomes an attraction for your customers and potential customers; not just so they visit, but so they return and recommend it.
Remember that one of the keys to the success of hospitality venues lies in its design and, therefore, it is fundamental that we focus on choosing good décor and comfortable, functional furniture that matches the brand values and has a positive impact on our customers.
The design of your terrace area is going to be a huge opportunity for you to show your customers your company's values. That’s why it is important to create an appropriate atmosphere. Create a design that is different from others, following a specific theme with the elements and colours that represent you best.
Firstly, you should be clear about the image you want to convey and that it matches all of the elements that form the corporate image. We are talking about the business name, logo, colours, typography of posters and menus, etc. That way, your customers will be very aware of your brand during the time they spend at your venue.
It is also important to look after the aesthetic aspect of the furniture and the décor in general so your customers have a positive view of your terrace and your business. Having a single supplier for all of the elements of your project, that offers you a wide range of designs, colours and materials, will help you to organise and combine each of the details of your terrace’s design.
This is exactly the service we offer you at Ezpeleta. As manufacturers of comprehensive terrace solutions, in our 2021 catalogue you will find a wide range of parasols and outdoor furniture that you will be able to match together. That way, added to the tips from professionals with a wealth of experience, we can offer you the solution you need for your project on a functional and aesthetic level.
The feeling a customer has the first time they attend a venue is very important. We should make sure they are comfortable so they enjoy the experience and, that way, they will want to visit us again and recommend it to other people. For this reason, it is essential that the design meets two basic requirements: that it is attractive and it is functional.
On the one hand, ensure that the design and furniture of your terrace is practical. Both customers and employees need to be able to move around the terrace comfortably. To do so, it is essential that you distribute the space correctly.
If you have a large space, you can create different areas: dining tables, chillout areas and even an outdoor bar. If, on the other hand, you have a small space, remember to fit the furniture so it facilitates people’s movement. In the latter case, high tables can be a great solution. In addition, it will be essential to choose stackable chairs and tables or with folding systems that enable us to save as much space as possible when the terrace is not in use.
You should be practical and take advantage of all of the space you have, including the vertical space: make use of walls to decorate. Creating murals, décor with old or modern photos, patterned tiles...everything should match the style of your venue.
Remember that all of these elements that you incorporate in the terrace, in addition to being comfortable, should also be attractive to customers. If your terrace has a unique style and a well-looked-after visual appearance, you will attract more customers, which will have a positive impact on your business.
In this sense, cleanliness and tidiness will be fundamental. You should check every corner because they are equally important. There is no point having a perfectly decorated space if it is dirty and untidy.
On the other hand, let's not forget that we should look after the furniture and ensure it is in good condition. To do so, it will be important to buy durable, robust furniture and with easy maintenance, which will enable us to focus our attention and our efforts on other day-to-day aspects.
If the terrace stays open at night, lighting will also need to be factored in. Although restrictions currently oblige hospitality venues to close very early, it is worth thinking about decorating the tables with candles or lanterns as they won’t just enable people to see better, they will also add a charming and unique touch. And, if the temperatures drop, you can consider incorporating some outdoor heaters.
We encourage you to implement these tips to get the most out of your terrace. With the design matching the image and values of your business, a carefully selected décor and aesthetic and functional furniture that makes maximum use of the available space, you will turn it into the ideal place for your customers to enjoy time and time again.
If you need more tips or personalised advice, call us and we will put you in contact with a distributor in your area that will be able to give you professional advice. They will be delighted to answer your queries and help you so your outdoor project is a success.